To rank for keywords in Google and Bing, a site must provide information that is organized in a clear structure and format that search engines understand. However, a website’s subject matter expertise and clear themes are quite important to the ranking of the site. There are many factors of varying importance to consider when understanding how the search engines rank sites and determine each site’s relevance to searcher queries. Google’s mission as stated on the company information page is “to organize the world’s information and make it universally accessible and useful.” Publish relevant, expert-quality content that includes targeted keyword phrases within appropriate silos. Step 3: Building a Website Theme with Virtual SilosĬarefully examine the link structure implemented throughout the site, applying linking techniques between pages that reinforce site themes. We will later discuss the practice of virtual siloing, in which navigation and linking determine the themes. Step 2: Building a Website Theme with Physical SilosĬonsider whether you can implement physical siloing through the site’s directory structure, and apply this if possible.
In this document, you will find a strategy for improving the clarity of a website’s overall theme through siloing. They may lack an organic search engine optimization strategy, or their strategy does not include enough attention to clear subject relevance or siloing. Often, there are great websites hidden from widespread search engine result pages (SERPs) exposure. A dissertation has a clearly identified title, abstract, table of contents, and then content laid out to reinforce the overall theme of the dissertation as a whole, all with references and footnotes supporting the subject. Well-ranked websites are founded upon the concept that a website should physically be organized like a doctoral dissertation. This contributes in particular to Google’s evaluation of a site’s expertise, part of the E-E-A-T quality factors (experience, expertise, authority and trustworthiness). The reason this grouping has such a high SEO priority is that search engines award keyword relevancy within their index based on the page and then the interlinked rest of the site with the most supporting relevant content. However, inlike “clusters” that are limited to fenced in keywords, silo structures link to complementary parts of the website sufficient to demonstrate association without diluting the concentration of information on the silo theme.
Much like a chapter in a book, a silo represents a group of themed or subject-specific content on your site. The term siloing originated as a way to identify the concept of grouping related information into distinct sections within a website. It is a core building block for SEO and is normally an advanced topic. Siloing a website serves to clarify its subject expertise and lays the groundwork for high keyword rankings. Such a site suffers in search engine rankings for sought-after keywords. More often than not, a website is a disjointed array of unrelated information with no clear central theme. As a result, the primary goal of search engine optimization (SEO) is to improve the website so that the site is about more than targeted keyword phrases - it is about the themes matching those keywords. Search engines award top keyword rankings to the site that proves it’s the most relevant fit for the theme and intent of the user’s query.
Silos: the recommended method of architecting your site content so that it clearly communicates subject expertise and authority to search engines.
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SEO Siloing: How to Build a Website SEO Silo
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